Here are breaches of trust, safeguarding, privacy and law. They expose kids to risks of online harm and discrimination.

Charities and public services must not share kids or encourage kids to share their troubles with social media and ad systems.

Social media only allow sites to use their embeds if sites respect terms regarding age limits, parental consent and data collection.

Had these organisations paid attention to the terms, they may have realised that what they were doing was wrong.

Alder Hey Children's NHS Foundation Trust

A complaint of a similar nature to the NSPCC concern has been registered with Alder Hey Children's NHS Foundation Trust.

The complaint was raised recently.